Reading the attribution dashboard

The Attribution page shows every measured path into your list. Start at the top for the summary, then read the source table for detail.

The source table

• Source — where visitors came from.
• Clicks — clicks on your tracked links from that source.
• Captures — signups credited to that source.
• Conv. — the share of clicks that became signups.
• Confidence — how directly the source was measured.
• Next move — a suggested action for that source.

How sure the numbers are

Seamline separates signups it can match to a tag from those it has to infer, and from "dark" sources it cannot see at all. The proof strength score, out of 100, tells you how much of your picture is measured rather than guessed.

Some cards, like source quality, only appear once you have at least five signups, so early numbers do not mislead you.